Introduction
In this episode of the Treaded Path podcast, host Salman Hasan speaks with Nabil Pervez, co-founder and former CTO of AOE Creative, an award-winning, multimillion-dollar agency focused on gaming and nerd culture. He has since launched his own consulting agency, NPC (Nabil Pervez Consulting). He is a former top-200 ranked Street Fighter player and has worked with major brands like Activision Blizzard, Red Bull, Riot Games, and Coca-Cola. He also helped build the Overwatch League team, the Houston Outlaws. (View the full interview on YouTube).
Personal Journey
- Early influences and education: Nabil stumbled into branding and gaming. His early influence came from working with talented partners (Simon Bennett, Market Lee, Cisco Garrido) who taught him that branding is about finding a community’s purpose (“why”), mentality (“how”), and visual identity (“what”). He learned best by doing, not in a classroom, and balanced early work (5 AM to noon) with college (1 PM to 8 PM).
- Role of Islamic faith in career choices: He views his career as Allah tailoring a specific path for him—testing his patience, responsibility (e.g., after his father’s accident), ethics (halal clients, paying people on time), and gratitude. He believes success comes from making the right intentions (e.g., making others smile) and giving charity (time, money, skills). He cites the Quranic idea that we are “born into work” and must exert ourselves like the bird that leaves its nest hungry.
- Challenges faced as a Muslim professional: His parents initially did not support his gaming career. He sacrificed sleep, time, and energy. Later, he lost his company (AOE) and had to find jobs for 30 employees before himself. He found the job market strange—overqualified for some roles, yet his unconventional resume made others think he was lying. He also notes that the gaming industry has high barriers to entry, low initial pay, and no unions.
- Key turning points and decisions: A blind Smash Brothers match where he lost but had deep conversations about persistence and strategy. That led to shoutcasting, getting sponsored by a local tournament organizer, and eventually working for Blizzard. Another turning point: after losing AOE, he focused on taking care of his employees first, then his wife, and then re-entered the market with renewed trust in Allah.
Industry Deep Dive
- Current role and responsibilities: Nabil runs NPC, focusing on branding, website design, and graphic design for clients, with an emphasis on serving the Muslim community (e.g., Focus Expo). He also builds free Islamic apps (e.g., Baraka Boost, an Ayah reflection app) combining gamification, atomic habits, and Salah times.
- Corporate ethics discussion: He emphasizes paying people what they are worth, on time, taking only halal clients, and honoring contracts. He believes the core of success is helping others first.
- Specific cases of corporate misconduct in their field: He notes mass layoffs in AAA gaming (e.g., Epic Games laying off 1,000+ people from Fortnite), unrealistic executive expectations, “dead on arrival” games-as-a-service, lack of unions, and an infrastructure he calls “a bit of a Wild West.” He advises against assuming job security at large developers.
- How Muslim professionals can navigate ethical dilemmas: Work in adjacent fields (marketing, art, branding) rather than directly in game development if needed. Build your own products as a solo entrepreneur or hobbyist. Be realistic—don’t expect to go from college straight to Riot Games. Instead, sharpen your skills on smaller teams or your own projects, then work your way up.
Resources and Advice Segment
- Essential resources for aspiring professionals: Modern game engines and AI/automation tools have democratized development. Solo devs can become millionaires. Use free tools to build a portfolio. Read Atomic Habits and combine it with Salah times to build discipline.
- Mentorship opportunities: Nabil did not have a formal mentor but emphasizes that people will take chances on you if you show up overprepared, overdressed, and eager to help—often for free at first. Key people who gave him chances: Billy, Infinity, Trey at the local tournament organizer “Tourney Locator.”
- Organizations supporting Muslim professionals:Â Not explicitly mentioned, but Nabil himself offers free apps and consulting to the Ummah.
- Practical advice for industry newcomers: 1) Find what Allah has given you uniquely for this time. 2) Give charity before seeking success. 3) Even when you lose, you are winning—every unanswered dua is answered elsewhere or delayed for your benefit. 4) Get up, pray Fajr, and push yourself 1% every day. 5) It is okay to make mistakes; Allah loves when you turn back to Him (Al-Tawwab).
Accountability Focus
- Discussion of specific corporations with problematic records:Â Nabil mentions Epic Games, Riot Games, and Activision Blizzard as examples of AAA companies with mass layoffs and unrealistic expectations. He does not name specific human rights violations or war crimes connections.
- Ways to advocate for corporate accountability:Â Not directly discussed, but he implies advocacy through ethical entrepreneurship: pay people on time, take halal clients, and prioritize employees’ well-being even during company shutdowns.
- Alternative ethical options within the industry: Work for AA studios or publishers (tier of $20–$40 games), become a solo indie developer, or work in gaming-adjacent fields (e.g., branding for streamers, clothing lines, or non-gaming products that target nerd culture). Build your own products that make people happy or help with mental health and Islam.
Closing Reflections
- Final advice from guest: 1) You are exactly where Allah wants you to be for a specific reason. 2) Do not be married to this dunya. 3) Be optimistic even in times of genocide and war crimes—be grateful for a fridge of food and working limbs. 4) His legacy is not his name but the lessons: be inspired, empowered, and optimistic that your Lord is forgiving. 5) If you were perfect, Allah would replace you with someone imperfect—so make mistakes and do istighfar.
- Contact Information to reach guest speaker:Â Website:Â
nabilpervezconsulting.com (alsoÂnpc). Email:Ânabilpervezconsulting@gmail.com. - Call to action for listeners: Reach out via his website or Gmail if anything resonated, if you want to do business, or just to say hi. He asks listeners to help him feed his family as sadaqah jariyah and hopes everyone finds Jannah tul Firdaus.