Our Origins

Our Origins

Our Story

Kufi Productions emerged from a profound recognition of the gaps in media representation and the intentional misrepresentation of various ethnic, socioeconomic, and religious groups across global communities.

Our journey began with a simple yet powerful mission: to amplify the voices of those who have been historically underrepresented in mainstream media.

Named after the traditional cap which many cultures refer to as the ‘kufi’, our organization symbolizes the many kinds of people that exist in our world and the many stories they hold.

Today, Kufi Productions stands as a testament to the power of purposeful media creation, using modern storytelling techniques to preserve and celebrate the rich tapestry of human experience.

Our Values

Connection

Striving to create deep and meaningful connections in everything we do, empowering allies along the way

Empathy

Approaching our work and new perspectives from a lens of
radical empathy

Integrity

Operating with integrity, living in accordance with our values, being transparent in our work, and holding ourselves and our work accountable at every stage.

Authenticity

Encouraging one another to be our authentic selves and being a space where every voice is heard

Humility

Practicing humility while knowing that the road to inclusion is a path of continuous learning

Innovation

Pushing the boundaries of what’s been done before and applying principles of human-centered design to create innovative programs