Imam Adeel Zeb – CEO, Founder of Halal Love Journey

Imam Adeel Zeb – CEO, Founder of Halal Love Journey

Imam Adeel Zeb – CEO, Founder of Halal Love Journey

Introduction

In this episode of the Treaded Path podcast, host Salman Hasan speaks with Imam Adeel Zeb, CEO of Halal Love Journey, about the complexities of Muslim marriages and the importance of pre-marital and marital coaching. They discuss the challenges faced in inter-cultural marriages, the significant role families play in marriage decisions, and the impact of AI on relationships. Imam Adeel shares insights on common issues in matchmaking, the need for decolonizing mindsets, and successful examples in the industry. He also provides valuable resources for individuals seeking to find a spouse and discusses the future of concierge matchmaking services. (View the full interview on YouTube).

Personal Journey

  • Early influences and education: His interest was sparked by personal difficulties and cultural awkwardness encountered during his own search for a spouse. His extensive work as a chaplain, where relationship issues were the most common concern, further directed him toward this field. He holds a master’s degree and is currently pursuing a PhD focused on Muslim marriage.

  • Role of Islamic faith in career choices: His faith is central, emphasizing the Islamic principles of consultation (shura), community over individualism, and the goal of strengthening Muslim families. He frames marriage as a communal, religious obligation rather than a purely individual pursuit.

  • Challenges faced as a Muslim professional: Navigating deeply ingrained cultural issues (e.g., tribalism, racism, colorism) within Muslim communities that conflict with Islamic ideals. He also addresses the challenges of working in a taboo area where gender mixing is often stigmatized.

  • Key turning points and decisions: The recurring question from community members—”Do you do matchmaking?”—and observing the profound need for ethical, personalized services led him to expand from officiating and coaching into full-service matchmaking.

Industry Deep Dive

  • Current role and responsibilities: He provides multi-tiered services: 1) Officiating tailored, intimate wedding ceremonies; 2) Coaching via structured assessments and sessions covering finances, in-laws, and intimacy; 3) Educational seminars for mosques and universities; 4) Developing a concierge matchmaking service that includes family involvement and rigorous vetting.

  • Corporate ethics discussion: The discussion focuses on community and industry ethics rather than corporate ethics. He critiques the “fast-food” approach of some community services, the lack of preparation for lifelong marriage, and the pitfalls of commodified dating apps.

  • Specific cases of corporate misconduct in their field: Not applicable to this service-oriented, community-based field. The ethical concerns raised are about community practices: prolonged unmarried relationships due to family obstruction, un-vetted matchmaking services, and apps potentially facilitating deception.

  • How Muslim professionals can navigate ethical dilemmas: Prioritize intentionality, thorough vetting, and family/community involvement. Professionals should decolonize mindsets from tribalism and racism, focus on Islamic identity, and guide clients to differentiate between “wants” and “needs.”

Resources and Advice Segment

  • Essential resources for aspiring professionals:

    • Books: “The Five Love Languages” by Dr. Gary Chapman; “What I Wish I Knew Before I Got Married.”

    • Research: Materials from the Gottman Institute; academic papers via Google Scholar.

    • Self-Work: The foremost resource is working on oneself—emotionally, spiritually, and mentally—before seeking a partner.

  • Mentorship opportunities: He highlights the importance of having multiple mentors for different areas of life and knowledge. He names Dr. Hatem al-Hajj, Imam Suhaib Webb, and Dr. Ingrid Mattson as key influences.

  • Organizations supporting Muslim professionals: He cites positive examples within the niche: HalfOurDeen (Baba Ali), Muzmatch (Shahzad Younas), and UK-based matchmaker Naseem.

  • Practical advice for industry newcomers: Be passionate and strive for ihsan (excellence). For those seeking a spouse: abandon rigid “checklists” and the notion of “not settling”; understand you will always compromise on something, so prioritize character and deen.

Accountability Focus

  • Ways to advocate for corporate accountability: Advocacy is for community accountability: educating against colorism, tribalism, and colonial mentalities; promoting family involvement and proper vetting in matchmaking.

  • Alternative ethical options within the industry: Advocates for personalized, concierge services that verify credentials, involve families, and provide coaching over impersonal apps or rushed, transactional community matchmaking.

Closing Reflections

  • Final advice from guest: Be wary of AI and deepfakes in the modern search for a spouse, which increases the risk of deception and underscores the need for trusted, human-led matchmaking services that verify identities and backgrounds.

  • Contact Information to reach guest speaker: Website: HalalLoveJourney.com. For the pre-launch of the concierge matchmaking service, use the “Contact Us” form on the website.

  • Call to action for listeners: Sign up early for the matchmaking service pre-launch to avoid future waitlists. Work on self-improvement and decolonize personal and communal mindsets regarding marriage.